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4 Tips on How to Start a TikTok

"Those who say it can't be done are usually interrupted by others doing it."

James Baldwin

1. Decide On Your Content and Target Demographic

Setting up your account will be the first step, and that goes without saying, but you will need to think about what your target audience is going to look like. Do you want to do 30-second shorts educating others on the climate crisis, or do you want to try your hand at comedy? This choice will also help you decide on the following:

  • Your username. It should be short, punchy, and have limited numbers. Think about how easy it is to search and optimize it for maximum shareability.

  • You will also need to choose a profile picture. Something simple, fun, or witty. Anything that embodies you, your brand, and the vibes that you want people to get from your account.

2. Choose Your Sounds

Even if your content will focus more on your public speaking skills than your ability to dance, picking the right sounds for your video will be crucial to engagement.

The best way to figure out what sounds are trending is to just scroll through your For You Page. You don’t always have to jump on the bandwagon though. Some musicians back their videos with their music, which is an invaluable source of exposure.

3. Master the TikTok Format

Make sure that your videos are short and engaging. You don’t have a lot of time to capture anyone’s attention. Make those first 3 seconds count.

  • Use challenges to get people to check out your profile. TikTok is known for its challenges and hashtags. Put your spin on them to make them truly yours.

  • Experiment with trending filters to make your content more visually appealing, or to participate in some of the trends.

4. Be Active

Make sure that you do more than just post. Creating and maintaining an active community requires that you respond to your followers’ comments and inquire about what they want to see more of. Relationships are about communication and this one is no different.

  • Get an upload schedule and stick to it. The more often that you post, the higher the chance that you have to wind up on someone’s FYP.

  • Be active on other creators’ profiles. Like and share things that resonate with you. Try to create duets with them and participate in other fun challenges. You might even make connections with other creators and gain both new followers and new friends.


After reading through this guide, you should have a better understanding of the things you should think about when creating your TikTok account. Knowing these basics about TikTok will give you a good idea of where to start. The most important thing to remember is not to lose sight of your goals. Good luck and happy creating!

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